Discover PFP’s transformational marketing support

Grow your brand and maximise your profit

We are proud to complement our tax and insurance products with an unrivalled level of marketing support. Over three decades we have carefully optimised our marketing services to ensure we grow your brand and maximise your revenue. 

Our eight-strong in-house marketing team comprises qualified and experienced marketing managers, graphic designers, copywriters and marketing assistants. Our marketing team is entirely dedicated to supporting member firms in realising both their objectives and the potential of our products. Importantly, your dedicated marketing manager will proactively work with you to design, implement, monitor and improve your ongoing PFP marketing strategy.

Bespoke digital and print marketing campaigns

There is no cost for any of our marketing support. And there is no catch either. It’s just one of the reasons why we retain 97% of our clients.

  • digital-marketing Digital marketing
    From microsites with online payment facilities to sophisticated email marketing, blog posts to video, we offer digital tools to drive online awareness, engagement and conversion
  • print-marketing Print marketing
    More traditional but by no means any less important, we can help you launch and manage effective campaigns encompassing brochures, leaflets, sales letters, postcards and lots more
  • sector-specific Sector specific
    If you work in specific industry sectors or for large corporate clients, we can produce sector and client specific literature to help maximise take-up rates by demonstrating highly relevant experience and understanding
  • admin-support Administrative support
    We know how time consuming marketing can be. Whether you need envelopes stuffed, letters printed and posted or follow up calls to be made, we are here for you

Depending on the product you choose, we can offer the following marketing services

Microsites with online payment facilities

microsite-smallAs part of our innovative marketing approach, we can develop a branded microsite with an integrated online payment facility. Dedicated to promoting your fee protection offering, microsites offer the ideal platform for linking to email marketing campaigns, providing detailed scheme information and helping convert prospects to clients. An online payment facility makes signing up even easier for you and your clients.

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Email marketing

eshot-smallUsing our highly effective email marketing platform, we can design, write and send targeted eshots which are proven to have high open, click-through and response rates.

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blogs laptopIf you make regular blog posts, we can provide you with expert tax investigation content which will educate and inform your clients, and in turn help increase your fee protection take-up rates.

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video-smallWe have created an engaging and informative fee protection video which you can add to your website and share via social media.

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Bespoke brochures

brochure-smallWhether you choose to use printed, electronic or a combination of both, our experienced marketing team will design bespoke and versatile fee protection brochures to explain your fee protection cover in depth. Brochures are perfect for giving and mailing to valued clients.

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Staff and client webinars

webinars-smallOur webinars are a great way to educate staff and clients about the importance of fee protection, as well as providing an excellent way to market both your scheme and your practice. PFP will present and host the webinars, leaving you free to focus on your practice.

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Bulk mailings & database cleansing

bulk-mailing-smallBulk mailings are one of the more traditional forms of marketing and still highly effective. Unlike many other providers, we will print, envelope stuff and post your mailings for you so there is absolutely no administrative burden or cost. Before starting any direct mail campaign, we can clean your client and prospect databases using specialist bulk mailing software linked to the Royal Mail’s national database of addresses. This will highlight any addresses which are potentially incorrect or incomplete and give you the opportunity to amend them using the latest data. Database cleansing is proven to improve the success of direct marketing.

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newsletter-smallWhether you are contributing to a magazine or want to promote thought leadership on your website and social media, articles are an effective way of demonstrating your expertise. Taking all the hassle out of writing, we can provide you with regular expertly written articles covering the very latest tax investigation developments. Not only will these articles educate and inform your clients, but they will help increase your fee protection take-up rates.

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Case studies

We have handpicked some of the most interesting and significant tax investigation cases our clients have endured. The result is anonymous high impact case studies which you can use both on and offline to make influential and lasting impressions on prospects. Alternatively, if you have written your own case studies, we can design and print these for you.

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Clients unfamiliar with fee protection insurance often have a raft of questions. We have collated the most common questions to produce a useful handout to complement other marketing literature. You can even upload the FAQs to your website or dedicated microsite as a standalone page.

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brochure-smallProviding an easy to digest fee protection summary, leaflets are perfect for handing out at events or including as part of a direct mail campaign. Variations including those for limited companies, partnerships, sole traders and personal tax clients ensure the information is always relevant and appropriate.

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newsletter-smallPFP is an expert in tax investigations and at the forefront of the industry’s latest developments. We can therefore provide highly relevant, interesting articles which you can either integrate into your existing newsletter or we can collate into a fully branded newsletter for you. Options include both digital and print newsletters, as well as articles written for the benefit of clients and/or staff.

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postcards-smallSimple and yet so effective in increasing take-up rates, postcards are perfect for mailing to prospects as a quick reminder of why fee protection is so important.

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Compliment slips

comp-slips-smallOur compliment slips will include all your usual branding but also advertise fee protection. An incredibly simple yet versatile soft-sell approach for increasing awareness and take-up rates.

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Industry specific flyers

flyer-smallWe can develop flyers specifically targeted at sectors including farming, medical, legal, public sector, charities, hotel and leisure, academies, restaurants, beauty, building, plumbing and transport. These flyers can help maximise your take-up rates by demonstrating highly relevant experience and understanding.

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Marketing letters

marketing-lettersWe will provide you with a collection of tried and tested letter templates that will introduce the fee protection scheme and its benefits. You can choose to use the templates as they are or adapt in any way you see fit. As part of our bulk mailing service, we can print and post the sales letters for you. To maximise response rates, we can even include inserts, response slips and pre-addressed reply envelopes too.

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Telephone scripts

phone-smallWith decades of fee protection marketing experience, we know exactly what you need to say when making phone calls to increase the uptake of your fee protection scheme. We can either supply telephone scripts for you to make calls yourself or our team of dedicated scheme experts can make the calls on your behalf as part of our telephone support service.

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Telephone support

phone-smallWe have a team of scheme experts on hand to make follow up calls to your clients, highlight the scheme benefits and talk through any questions. This service has resulted in many of our member firms significantly growing their scheme.

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Custom-made literature

If there is something in particular you need that is not listed here, we will do our best to accommodate.

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