Bespoke digital and print marketing campaigns
Covering every tool you could possibly need to make your fee protection scheme a success, all our marketing support is free and bespoke to your brand.
We will listen to your brand guidelines and take on board your style preferences. Working together, we will develop a unique strategy for your business which incorporates both digital and print activities. Our highly experienced in-house team will also be on hand throughout the year to pro-actively help you maximise the full potential of your scheme. If you work in specific industry sectors or for large corporate clients, we can even produce sector and client specific literature to help maximise take-up rates.
Maximise your scheme with PFP’s transformational marketing support
Comprehensive cover is just the beginning. Find out why one of the largest accountancy firms in the UK describe our marketing support as ‘game changing’, ‘incredibly refreshing’ and ‘absolutely wonderful’.
Microsites with payment facilities
Bespoke microsites designed for your firm with online payment facilities
Leaflets
Highly effective bespoke leaflets designed and printed for your firm
Postcards
Newsletters
Monthly newsletter copy for your firm
Sector-specific flyers
Industry specific marketing for your individual clients
Compliment slips
Bespoke compliment slips designed for your firm
Bulk mailing & database cleansing
Free bulk mailing and database cleansing service
Staff and client webinars
Free CPD webinars to help your staff understand the benefits of fee protection and keep up to speed on latest HMRC thinking
Telephone scripts and support
We have a team of scheme experts on hand to make follow up calls to your clients, highlight the scheme benefits and talk through any questions
Video
We have created an engaging and informative fee protection video which you can add to your website and share via social media.
Our services include
Microsites with online payment facilities
As part of our innovative marketing approach, we can develop a branded microsite with an integrated online payment facility. Dedicated to promoting your fee protection offering, microsites offer the ideal platform for linking to email marketing campaigns, providing detailed scheme information and helping convert prospects to clients. An online payment facility makes signing up even easier for you and your clients.
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Email marketing
Using our highly effective email marketing platform, we can design, write and send targeted
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Blogs
If you make regular blog posts, we can provide you with expert tax investigation content which will educate and inform your clients, and
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Video
We have created an engaging and informative fee protection video which you can add to your website and share via social media.
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Bespoke brochures
Whether you choose to use printed, electronic or a combination of both, our experienced marketing team will design bespoke and versatile fee protection brochures to explain your fee protection cover in depth. Brochures are perfect for giving and mailing to valued clients.
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Staff and client webinars
Our webinars are a great way to educate staff and clients about the importance of fee protection, as well as providing an excellent way to market both your scheme and your practice. PFP will present and host the webinars, leaving you free to focus on your practice.
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Bulk mailings & database cleansing
Bulk mailings are one of
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Articles
Whether you are contributing to a magazine or want to promote thought leadership on your website and social media, articles are an effective way of demonstrating your expertise. Taking all the hassle out of writing, we can provide you with regular expertly written articles covering the very latest tax investigation developments. Not only will these articles educate and inform your clients, but they will help increase your fee protection take-up rates.
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Case studies
We have handpicked some of the most interesting and significant tax investigation cases our clients have endured. The result is anonymous high impact case studies which you can use both on and offline to make influential and lasting impressions on prospects. Alternatively, if you have written your own case studies, we can design and print these for you.
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FAQs
Clients unfamiliar with fee protection insurance often have a raft of questions. We have collated the most common questions to produce a useful handout to complement other marketing literature. You can even upload the FAQs to your website or dedicated microsite as a standalone page.
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Leaflets
Providing an easy to digest fee protection summary, leaflets are perfect for handing out at events or including as part of a direct mail campaign. Variations including those for limited companies, partnerships, sole traders and personal tax clients ensure the information is always relevant and appropriate.
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Newsletters
PFP is an expert in tax investigations and at the forefront of the industry’s latest developments. We
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Postcards
Simple and yet so effective in increasing take-up rates, postcards are perfect for mailing to prospects as a quick reminder of why fee protection is so important.
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Compliment slips
Our compliment slips will include all your usual branding but also advertise fee protection. An incredibly simple yet versatile soft-sell approach for increasing awareness and take-up rates.
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Industry specific flyers
We can develop flyers specifically targeted at sectors including farming, medical, legal, public sector, charities, hotel and leisure, academies, restaurants, beauty, building, plumbing and transport. These flyers can help maximise your take-up rates by demonstrating highly relevant experience and understanding.
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Marketing letters
We will provide you with a collection of tried and tested letter templates that will introduce the fee protection scheme and its benefits. You can choose to use the templates as they are or adapt in any way you see fit. As part of our bulk mailing service, we can print and post the sales letters for you. To maximise response rates, we can even include inserts, response
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Telephone scripts
With decades of fee protection marketing experience, we know exactly what you need to say when making phone calls to increase the uptake of your fee protection scheme. We can either supply telephone scripts for you to make calls yourself or our team of dedicated scheme experts can make the calls on your behalf as part of our telephone support service.
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Telephone support
We have a team of scheme experts on hand to make follow up calls to your clients, highlight the scheme benefits and talk through any questions. This service has resulted in many of our member firms significantly growing their scheme.
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Custom-made literature
If there is
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Our free online marketing services
Proactive Our marketing support is not an empty sales promise. Your dedicated marketing manager will proactively work with you throughout the year to design, implement, monitor and improve your ongoing marketing strategy.
Effective PFP is the original fee protection provider of marketing support. Over three decades we have perfected and optimised our campaigns to maximise take-up rates. You can trust our marketing support is proven to work and bespoke to your brand. 
Extensive Our marketing support is truly exhaustive. It covers everything you could possibly need for digital and print campaigns. It’s up to you whether you use all or just a handful of the tools we offer. Your dedicated marketing manager is always there to advise.
Complimentary There is no cost for any of our marketing support. No design costs, no printing costs, no postage costs, no hosting costs, no time costs. Nothing. There is no catch either. It’s just one of the reasons why we retain 97% of our clients.
“PFP have invested heavily in the last 10 years to build a highly experienced, large and talented in-house marketing team. We believe outstanding marketing support is vitally important to ensure your fee protection scheme works really well for both you and your clients.”
James Howell, Sales and Marketing Director, PFP
PfP have helped us grow our fee protection insurance. Since joining PfP, we’ve added nearly £100,000 to our fee income. The marketing support we’ve had from PfP has been a game changer for us.
Graham Poles, Head of Tax, Armstrong Watson – Top 40 UK accountancy firm
One of the reasons we switched to PfP was because we were very impressed with how they were trying to increase our take-up from our existing clients. The marketing support has been absolutely wonderful.
Steven Levine, Partner, Moore Stephens – Top 10 UK accountancy firm
One of the main reasons for moving was to try and improve the take-up amongst our clients. We’ve been really encouraged by the way PfP have supported the promotion of the scheme, introduced microsites and enabled us to contact clients on a personal basis through email.
John Biffen, Partner, Menzies – Top 20 UK accountancy firm
Our marketing material has been created specifically for our client needs. A FAQ brochure has also been very handy for new clients.
Jennifer Allison, Corporate Tax Manager, Mazars – Top 10 UK accountancy firm
We started talking to PfP and I was a bit sceptical of the marketing services they offered but I have to say, I’ve been really impressed. We’ve had a take-up that’s 70% more than we’ve ever had before. When you put effort into something, it’s quite rewarding when clients take it up. I’m really pleased – the marketing has been supportive and wasn’t just a load of old chat. It was really effective.
Gill Tallon, Partner, Mercer & Hole – Top 50 UK accountancy firm