Grow your brand and maximise your profit
We are proud to complement our tax and insurance products with an unrivalled level of marketing support. Over three decades we have carefully optimised our marketing services to ensure we grow your brand and maximise your revenue.
Our eight-strong in-house marketing team comprises qualified and experienced marketing managers, graphic designers, copywriters and marketing assistants. Our marketing team is entirely dedicated to supporting member firms in realising both their objectives and the potential of our products. Importantly, your dedicated marketing manager will proactively work with you to design, implement, monitor and improve your ongoing PFP marketing strategy.
Bespoke digital and print marketing campaigns
There is no cost for any of our marketing support. And there is no catch either. It’s just one of the reasons why we retain 97% of our clients.
Digital marketing
From microsites with online payment facilities to sophisticated email marketing, blog posts to video, we offer digital tools to drive online awareness, engagement and conversion
Print marketing
More traditional but by no means any less important, we can help you launch and manage effective campaigns encompassing brochures, leaflets, sales letters, postcards and lots more
Sector specific
If you work in specific industry sectors or for large corporate clients, we can produce sector and client specific literature to help maximise take-up rates by demonstrating highly relevant experience and understanding
Administrative support
We know howtime consuming marketing can be. Whether you need envelopes stuffed, letters printed and posted or follow up calls to be made, we are here for you
Depending on the product you choose, we can offer the following marketing services
Microsites with online payment facilities
As part of our innovative marketing approach, we can develop a branded microsite with an integrated online payment facility. Dedicated to promoting your fee protection offering, microsites offer the ideal platform for linking to email marketing campaigns, providing detailed scheme information and helping convert prospects to clients. An online payment facility makes signing up even easier for you and your clients.
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Email marketing
Using our highly effective email marketing platform, we can design, write and send targeted eshots which are proven to have high open, click-through and response rates.
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Blogs
If you make regular blog posts, we can provide you with expert tax investigation content which will educate and inform your clients, and in turn help increase your fee protection take-up rates.
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Video
We have created an engaging and informative fee protection video which you can add to your website and share via social media.
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Bespoke brochures
Whether you choose to use printed, electronic or a combination of both, our experienced marketing team will design bespoke and versatile fee protection brochures to explain your fee protection cover in depth. Brochures are perfect for giving and mailing to valued clients.
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Staff and client webinars
Our webinars are a great way to educate staff and clients about the importance of fee protection, as well as providing an excellent way to market both your scheme and your practice. PFP will present and host the webinars, leaving you free to focus on your practice.
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Bulk mailings & database cleansing
Bulk mailings are one of the more traditional forms of marketing and still highly effective. Unlike many other providers, we will print, envelope stuff and post your mailings for you so there is absolutely no administrative burden or cost. Before starting any direct mail campaign, we can clean your client and prospect databases using specialist bulk mailing software linked to the Royal Mail’s national database of addresses. This will highlight any addresses which are potentially incorrect or incomplete and give you the opportunity to amend them using the latest data. Database cleansing is proven to improve the success of direct marketing.
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Articles
Whether you are contributing to a magazine or want to promote thought leadership on your website and social media, articles are an effective way of demonstrating your expertise. Taking all the hassle out of writing, we can provide you with regular expertly written articles covering the very latest tax investigation developments. Not only will these articles educate and inform your clients, but they will help increase your fee protection take-up rates.
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Case studies
We have handpicked some of the most interesting and significant tax investigation cases our clients have endured. The result is anonymous high impact case studies which you can use both on and offline to make influential and lasting impressions on prospects. Alternatively, if you have written your own case studies, we can design and print these for you.
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FAQs
Clients unfamiliar with fee protection insurance often have a raft of questions. We have collated the most common questions to produce a useful handout to complement other marketing literature. You can even upload the FAQs to your website or dedicated microsite as a standalone page.
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Leaflets
Providing an easy to digest fee protection summary, leaflets are perfect for handing out at events or including as part of a direct mail campaign. Variations including those for limited companies, partnerships, sole traders and personal tax clients ensure the information is always relevant and appropriate.
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Newsletters
PFP is an expert in tax investigations and at the forefront of the industry’s latest developments. We can therefore provide highly relevant, interesting articles which you can either integrate into your existing newsletter or we can collate into a fully branded newsletter for you. Options include both digital and print newsletters, as well as articles written for the benefit of clients and/or staff.
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Postcards
Simple and yet so effective in increasing take-up rates, postcards are perfect for mailing to prospects as a quick reminder of why fee protection is so important.
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Compliment slips
Our compliment slips will include all your usual branding but also advertise fee protection. An incredibly simple yet versatile soft-sell approach for increasing awareness and take-up rates.
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Industry specific flyers
We can develop flyers specifically targeted at sectors including farming, medical, legal, public sector, charities, hotel and leisure, academies, restaurants, beauty, building, plumbing and transport. These flyers can help maximise your take-up rates by demonstrating highly relevant experience and understanding.
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Marketing letters
We will provide you with a collection of tried and tested letter templates that will introduce the fee protection scheme and its benefits. You can choose to use the templates as they are or adapt in any way you see fit. As part of our bulk mailing service, we can print and post the sales letters for you. To maximise response rates, we can even include inserts, response slips and pre-addressed reply envelopes too.
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Telephone scripts
With decades of fee protection marketing experience, we know exactly what you need to say when making phone calls to increase the uptake of your fee protection scheme. We can either supply telephone scripts for you to make calls yourself or our team of dedicated scheme experts can make the calls on your behalf as part of our telephone support service.
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Telephone support
We have a team of scheme experts on hand to make follow up calls to your clients, highlight the scheme benefits and talk through any questions. This service has resulted in many of our member firms significantly growing their scheme.
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Custom-made literature
If there is something in particular you need that is not listed here, we will do our best to accommodate.
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